Noel Gifts International Ltd (Noel Gifts) is the leading hampers, flowers and gifts company with an extensive offering of chic floral arrangements and gifting ideas for the stylish and discerning.
Over the past 44 years, the company has been Bringing People Closer with premium quality gift selections for all occasions.
The company began business under the name "Noel Commerce" as a year-end hamper packaging company.
The company expanded to incorporate a flower business and was renamed "Noel Hampers and Gifts Pte Ltd" a year later.
The company was renamed "Noel Gifts International Ltd" due to steady growth of the business. In the same year, the company also became a public listed company on the second board of Singapore Stock Exchange, SESDAQ.
Noel Gifts was listed on the SGX Mainboard.
As a testament to our distinct marketing efforts in building a consistent Noel Gifts brand image, we have won the Singapore Prestige Brand Award (SPBA) 2012 – Heritage Brands category, which seeks to recognise time-honoured home-grown brands that have displayed exceptional brand practices for more than 30 years. This latest win also recognises Noel Gifts for winning the award for three consecutive years and hence inducted Noel Gifts to the SPBA Hall of Fame.
Entries for the SPBA 2012 – Heritage Brands award category were judged based on factors such as brand heritage and identity. It focuses on the background information and history of the brand; brand strategic blueprint, which is about the brand’s ideology, promise, vision and mission; and brand development and performance over the years. A total of 49 brands were recognised in various categories in the SPBA 2012. The categories include the Promising Brands, Established Brands, CIMB Regional Brands, Special Merit and Heritage Brands awards. Noel Gifts joined 10 other brands that were honoured in the Heritage Brands category.
In 2015, Noel Gifts was honoured with two National Projects. We were the official vendor for the SG50 Baby Jubilee Gift project, a community initiative spearheaded by National Population and Talent Division. Noel Gifts contributed to the design, packaging, distribution and sourcing of materials for the gifts. We were also appointed by Monetary Authority of Singapore as the exclusive marketing agent to design the packaging and market the SG50 Numismatic Currency Collection.
Mr. Alfred Wong Siu Hong
Ms. Wong Phui Hong (Mrs. Ivy Tan)
Mr. Foo Der Rong- Independent
Mr. Aric Loh Siang Khee- Independent
Noel Gifts International Ltd started business in 1975 as Noel Commerce, a year-end hamper packaging company. In 1982, a new flower business was set up to compliment the existing hamper business. A year later, the company was restructured and renamed "Noel Hampers and Gifts Pte. Ltd".
Noel today commands about 40% of the local festive hamper market. We have literally transformed the plain functional hampers of the early '80s into today's creative and quality-packed hampers. Our two well established pyramid-shaped and traditional hampers have been the focal point of the festive offerings. Yearly, new and exciting products and packaging are introduced to provide customers with attractive gift option.
In the mid-80s, Noel capitalised on its expertise in the hamper business to diversify into related gift areas - floral arrangements and gift packages. This has contributed to steadier business for Noel in the off-peak period between festive seasons.
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