About Us

  • About us
  • Corporate

Noel Gifts International Ltd (Noel Gifts) is the leading hampers, flowers and gifts company with an extensive offering of chic floral arrangements and gifting ideas for the stylish and discerning.

our

History

Over the past 44 years, the company has been Bringing People Closer with premium quality gift selections for all occasions.

1975

 

The company began business under the name "Noel Commerce" as a year-end hamper packaging company.

1982

 

The company expanded to incorporate a flower business and was renamed "Noel Hampers and Gifts Pte Ltd" a year later.

1983

 

The company was renamed "Noel Gifts International Ltd" due to steady growth of the business. In the same year, the company also became a public listed company on the second board of Singapore Stock Exchange, SESDAQ.

2008

 

Noel Gifts was listed on the SGX Mainboard.

our

Achievements

As a testament to our distinct marketing efforts in building a consistent Noel Gifts brand image, we have won the Singapore Prestige Brand Award (SPBA) 2012 – Heritage Brands category, which seeks to recognise time-honoured home-grown brands that have displayed exceptional brand practices for more than 30 years. This latest win also recognises Noel Gifts for winning the award for three consecutive years and hence inducted Noel Gifts to the SPBA Hall of Fame.


Entries for the SPBA 2012 – Heritage Brands award category were judged based on factors such as brand heritage and identity. It focuses on the background information and history of the brand; brand strategic blueprint, which is about the brand’s ideology, promise, vision and mission; and brand development and performance over the years. A total of 49 brands were recognised in various categories in the SPBA 2012. The categories include the Promising Brands, Established Brands, CIMB Regional Brands, Special Merit and Heritage Brands awards. Noel Gifts joined 10 other brands that were honoured in the Heritage Brands category.

our

National Projects

In 2015, Noel Gifts was honoured with two National Projects. We were the official vendor for the SG50 Baby Jubilee Gift project, a community initiative spearheaded by National Population and Talent Division. Noel Gifts contributed to the design, packaging, distribution and sourcing of materials for the gifts. We were also appointed by Monetary Authority of Singapore as the exclusive marketing agent to design the packaging and market the SG50 Numismatic Currency Collection.

Bringing People Closer, Making Everyday Better.

our

Board of Directors

Mr. Alfred Wong Siu Hong

Managing Director

Ms. Wong Phui Hong (Mrs. Ivy Tan)

Non-Executive Director

Mr. Foo Der Rong- Independent

Non-Executive Director

Mr. Aric Loh Siang Khee- Independent

Non-Executive Director

our

Background

Noel Gifts International Ltd started business in 1975 as Noel Commerce, a year-end hamper packaging company. In 1982, a new flower business was set up to compliment the existing hamper business. A year later, the company was restructured and renamed "Noel Hampers and Gifts Pte. Ltd".

our

Hampers

Noel today commands about 40% of the local festive hamper market. We have literally transformed the plain functional hampers of the early '80s into today's creative and quality-packed hampers. Our two well established pyramid-shaped and traditional hampers have been the focal point of the festive offerings. Yearly, new and exciting products and packaging are introduced to provide customers with attractive gift option.

our

Flowers & Gifts

In the mid-80s, Noel capitalised on its expertise in the hamper business to diversify into related gift areas - floral arrangements and gift packages. This has contributed to steadier business for Noel in the off-peak period between festive seasons.