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About Us | Where To Buy Flowers, Gifts and Hampers in Singapore



Noel Gifts International Ltd (Noel Gifts) is the leading hampers, flowers and gifts company with an extensive offering of chic floral arrangements and gifting ideas for the stylish and discerning.

Over the past years, the company has been Bringing People Closer with premium quality gift selections for all occasions. Since its inception in 1975, the company began business under the name "Noel Commerce" as a year-end hamper packaging company. In 1982, the company expanded to incorporate a flower business and was renamed "Noel Hampers and Gifts Pte Ltd" a year later. In 1993, the company was renamed "Noel Gifts International Ltd" due to steady growth of the business. In the same year, the company also became a public listed company on the second board of Singapore Stock Exchange, SESDAQ. In 2008, Noel Gifts was listed on the SGX Mainboard.

As a testament to our distinct marketing efforts in building a consistent Noel brand image, we have won the Singapore Prestige Brand Award (SPBA) 2012 – Heritage Brands category, which seeks to recognise time-honored home-grown brands that have displayed exceptional brand practices for more than 30 years. This latest win also recognises Noel for winning the award for three consecutive years and hence inducted Noel to the SPBA Hall of Fame. Entries for the SPBA 2012 – Heritage Brands award category were judged based on factors such as brand heritage and identity. It focuses on background information and history of the brand; brand strategic blueprint, which is about the brand’s ideology, promise, vision and mission; and brand development and performance over the years. A total of 49 brands were recognised in various categories in the SPBA 2012. The categories include the Promising Brands, Established Brands, CIMB Regional Brands, Special Merit and Heritage Brands awards. Noel joined 10 other brands that were honored in the Heritage Brands category.


In 2015, Noel Gifts was honoured with two National Projects. We were the official vendor for the SG50 Baby Jubilee Gift project, a community initiative spearheaded by National Population and Talent Division. Noel Gifts contributed to the design, packaging, distribution and sourcing of materials for the Gifts. We were also appointed by Monetary Authority of Singapore as the exclusive marketing agent to design the packaging and market the SG50 Numismatic Currency Collection.



Till today, Noel Gifts remains true to its core values, and continues living its vision of Bringing People Closer, Making Everyday Better.

Alfred Wong Siu Hong
Managing Director
Ivy Wong Phui Hong
Non-Executive Director
Koh Soo Keong
Independent, Non-Executive Director
Foo Der Rong
Independent, Non-Executive Director
Aric Loh Siang Khee
Independent, Non-Executive Director

Background Noel Gifts International Ltd started business in 1975 as “Noel Commerce”, a year-end hamper packaging company. In 1982, a new flower business was set up to complement the existing hamper business. A year later, the company was restructured and renamed "Noel Hampers and Gifts Pte Ltd".

Since then, we have diversified to become a specialist gift company under the name “Noel Gifts International Ltd” (Noel Gifts) as of 1993, offering an extensive range of hampers, floral arrangements and gifts. Noel Gifts is now an industry leader in the hamper, flower and gift business. We have also earned a reputation for our creativity and innovativeness in setting new trends within the industry.

Hampers Today, Noel Gifts is a major player in the local festive hamper market. We have literally transformed the plain functional hampers of the early '80s into today's creative and quality-packed hampers. Our two well established pyramid-shaped and traditional hampers have been the focal point of the festive offerings. Yearly, new and exciting products and packaging are introduced to provide customers with attractive gift options.

Flowers and Gifts In the mid-80s, Noel Gifts capitalised on its expertise in the hamper business to diversify into related gift-related areas - floral arrangements and gift packages. This has contributed to a steadier business during the off-peak period between festive seasons.

Noel Gifts creates more than 400 new gift designs and packages throughout the year to cater to the gifting needs of increasingly discerning customers. These floral arrangements and gift packages cater to all seasons and special occasions like baby showers, weddings, anniversaries, housewarmings, official openings, to express thanks, and even to convey heartfelt condolences.

Noel Gifts is proud of many firsts amongst the industry, including the 98-minutes Express floral and gifts delivery service.

Noel Gifts' foray into the real estate industry began in 1987 with the acquisition of several strata-titled industrial units at 50 Playfair Road for its corporate needs.

In 1995, Noel Gifts successfully acquired a plot of land from JTC for its corporate headquarters, as part of its expansion and diversification plans after being after being publicly-listed on the SES in 1993. The plan also earmarked property investment and development as a new business for Noel Gifts.

In 1997, Noel Gifts ventured into London and acquired 2 blocks of Victorian buildings comprising 12 flats. These were leased and subsequently all sold by the year 2000.

By 1999, Noel Gifts had expanded into the domestic real estate arena through their participation, with a 25% stake, in the joint-venture development of Balmoral Crest, an exclusive residential development in District 10, in close proximity to the Orchard Road shopping and entertainment belt.

As at 30th June 2008, a Sales and Purchase Agreement for The Caribbean was finalised and completion of sale was slated for 25th August 2008. At the same time, the other properties under Noel Gifts enjoyed a high occupancy rate and stable rentals.

Consequently, the Group is well-positioned to seize opportunities in both the industrial and private property market to realise their investments where possible.

The Noel Gifts Franchise. The first local gift company to venture abroad through franchising in 1991, Noel Gifts has been hailed as a role model for many other companies on the franchise trail. The franchise operation covers Kuala Lumpur, Johor Bahru, Penang, Jakarta and Bangkok. The Noel Gifts Franchise Programme is a full business format franchise that provides an entrepreneur with everything he needs to run a successful gift business. We provide a full step-by-step operations set-up guide to manage the business.

If you need more information on the franchise programme, kindly email us at